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5 Minority-Owned Swimsuit Brands You Should Know in 2024

white-stripe bikini trying to surf
a girl in bikini

The world of fashion is a vibrant and diverse space, and the swimwear industry is no exception. As we look forward to 2024, it’s essential to highlight and celebrate minority-owned brands that are making waves with their unique designs, cultural inspirations, and commitment to inclusivity. Here are five remarkable minority-owned swimsuit brands you should know about this year.

1. B Fyne

B Fyne swimwear collections
B Fyne Swimwear

Cultural Roots and Vibrant Designs

B Fyne is a standout in the swimwear industry, known for its bold prints and vibrant colors. Founded by Nigerian-American designer Buki Ade, B Fyne’s collections are a celebration of African culture and heritage. The brand is renowned for its unique designs that combine contemporary styles with traditional African aesthetics.

Innovative Styles

B Fyne's swimwear pieces are not only eye-catching but also innovative. The brand frequently experiments with different cuts and patterns, creating swimwear that is both fashionable and functional. From high-waisted bikinis to asymmetrical one-pieces, B Fyne ensures that each piece makes a statement.

Inclusivity and Empowerment

One of B Fyne's core missions is to empower women of all shapes and sizes. The brand offers a wide range of sizes, ensuring that every woman can find a swimsuit that makes her feel confident and beautiful. B Fyne's commitment to inclusivity is evident in its diverse models and campaigns, which celebrate women of all backgrounds.

2. Andrea Iyamah

bikini collection from Andrea Iyamah
Andrea Iyamah

Sophisticated Elegance

Andrea Iyamah, founded by Nigerian designer Dumebi Iyamah, is synonymous with sophistication and elegance. The brand’s swimwear collections are inspired by nature, culture, and the designer’s travels, resulting in pieces that are both timeless and modern.

Unique Aesthetic

Andrea Iyamah’s swimsuits are characterized by their unique aesthetic, which includes bold colors, intricate details, and unconventional cuts. The brand often incorporates elements such as ruffles, cut-outs, and high-neck designs, setting its swimwear apart from more conventional offerings.

Commitment to Quality

Quality is at the heart of Andrea Iyamah. Each piece is meticulously crafted to ensure it meets the highest standards. The brand uses premium materials and pays close attention to detail, ensuring that its swimwear is not only stylish but also durable and comfortable.

3. Nakimuli

colorful Nakimuli one-piece collection
Nakimuli Collection

Bold and Playful Designs

Nakimuli, founded by Tennille McMillan, is a Brooklyn-based swimwear brand that stands out for its bold and playful designs. The brand is a fusion of modern aesthetics and African-inspired prints, offering swimwear that is vibrant, unique, and full of personality.

Celebrating Diversity

Nakimuli is committed to celebrating diversity and body positivity. The brand offers a wide range of sizes and styles, ensuring that every woman can find a piece that makes her feel confident and comfortable. Nakimuli’s inclusive approach is reflected in their diverse models and the variety of their designs.

Innovative and Sustainable

In addition to its creative designs, Nakimuli is also focused on sustainability. The brand uses eco-friendly materials and ethical manufacturing practices, making it a great choice for conscious consumers. Nakimuli’s swimwear is not only stylish but also environmentally responsible.

4. IEMIEM Eshe

comfy and stylish IEMIEM collection

Cultural Heritage

IEMIEM Eshe is a brand deeply rooted in cultural heritage. Founded by Iemiem Johnson, the brand draws inspiration from African traditions and contemporary fashion. The result is a collection of swimwear that is both culturally rich and modern.

Artistic and Unique

IEMIEM Eshe's swimwear is known for its artistic and unique designs. The brand frequently incorporates hand-painted patterns, intricate beadwork, and traditional African textiles into its pieces. Each swimsuit is a work of art, reflecting the brand’s commitment to creativity and craftsmanship.

Empowering Women

Empowerment is a central theme for IEMIEM Eshe. The brand aims to empower women by offering swimwear that celebrates their individuality and cultural heritage. IEMIEM Eshe’s pieces are designed to make women feel beautiful, confident, and connected to their roots.

5. Ashanti Swimwear

eye-catching design from Ashanty Swimwear collection
Ashanty Swimwear

African Inspiration

Ashanti Swimwear, founded by Yasmeen Tadia, is a brand that takes inspiration from African culture and aesthetics. The brand’s swimwear collections feature bold prints, vibrant colors, and unique patterns that pay homage to African heritage.

High-Quality Craftsmanship

Ashanti Swimwear is committed to high-quality craftsmanship. The brand uses premium materials and employs skilled artisans to create their pieces. This attention to detail ensures that each swimsuit is not only beautiful but also durable and comfortable.

Social Responsibility

In addition to its stunning designs, Ashanti Swimwear is also dedicated to social responsibility. The brand supports various community initiatives and works with local artisans, promoting sustainable practices and giving back to the community. Ashanti Swimwear is a brand that not only looks good but also does good.

Why These Brands Matter

Highlighting minority-owned swimwear brands like B Fyne, Andrea Iyamah, Nakimuli, IEMIEM Eshe, and Ashanti Swimwear is essential for several reasons. First, it brings much-needed diversity to the fashion industry, showcasing a wide range of perspectives and cultural influences. Second, it supports entrepreneurs from minority communities, helping to level the playing field in an industry that has historically been dominated by a narrow set of voices.

Moreover, these brands offer unique and innovative designs that stand out in a crowded market. By combining cultural heritage with contemporary fashion, they create swimwear that is not only stylish but also meaningful. Supporting these brands means embracing fashion that tells a story and celebrates individuality.


As we move into 2024, it's crucial to recognize and support minority-owned swimwear brands that are making significant contributions to the industry. B Fyne, Andrea Iyamah, Nakimuli, IEMIEM Eshe, and Ashanti Swimwear are five such brands that deserve your attention. Their commitment to quality, creativity, inclusivity, and social responsibility makes them stand out in the world of swimwear. By choosing to support these brands, you’re not only getting a unique and beautiful swimsuit but also contributing to a more diverse and inclusive fashion industry.

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